Savannah Bradford
Art Director
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GRAVE BEFORE SHAVE

Savannah Bradford and Jenna Jones' Award Winning Student Campaign for Grave Before Shave Beard Oil. 

GRAVE BEFORE SHAVE BEARD OIL

Unruly beards need taming with hair-softening beard oil. 

Time to slick that sucker into shape.

 

Atlanta Addys  //  Print  //  Bronze

Center Ring Student Show  //  Integrated Campaign  //  Silver

 Center Ring Student Show  //  Commercial  // Merit

IN-SHOP POSTERS

While getting their head hairs taken care of, many forget their beard hairs and need reminding.

 
 
 
 
 

SOCIAL

We decided to use a Facebook Carousel Ad as a comic strip that shows how an unruly beard can ruin a cool vibe.

 
 

MURAL

Beauty should lie in the eyes of the beardholder. Not the beard itself.

MIRROR CLINGS

Barbershops and salons who sell GBS remind their clients that bad beards can put a damper on one's appearance.

 
 
 

COMMERCIAL

Got some crazy praise from Grave Before Shave CEO, Wayne Bailey, himself!

 
 
 

POP-UP SHOP

While listening to smooth jams, hairy festival men can sample the feeling of a smooth beard.

 
 
 
 

PROCESS

 
 

savannah Bradford

Copywriter: Jenna Jones