GRAVE BEFORE SHAVE BEARD OIL
Unruly beards need taming with hair-softening beard oil.
Time to slick that sucker into shape.
Atlanta Addys // Print // Bronze
Center Ring Student Show // Integrated Campaign // Silver
Center Ring Student Show // Commercial // Merit
While getting their head hairs taken care of, many forget their beard hairs and need reminding.
We decided to use a Facebook Carousel Ad as a comic strip that shows how an unruly beard can ruin a cool vibe.
Beauty should lie in the eyes of the beardholder. Not the beard itself.
Barbershops and salons who sell GBS remind their clients that bad beards can put a damper on one's appearance.
Got some crazy praise from Grave Before Shave CEO, Wayne Bailey, himself!
While listening to smooth jams, hairy festival men can sample the feeling of a smooth beard.
Copywriter: Jenna Jones