MINI MOTOR-TOBER CAMPAIGN: “THE BRITISH JOB”
For MINI’s Motor-Tober Sales Event, we re-created iconic scenes from MINI’s most famous movie, “The Italian Job”, in a retro-futurist design approach with headlines that lean into their British heritage and gritty attitude.
SF ADDYS: GOLD, Art Direction
OLV, Youtube Pre-Roll, Social
“MOTOR-SNOWBER” CAMPAIGN
The Motor-Tober campaign was so well received that we created new social assets in the same design style exclusively for the holiday season.
AGENCY: GOODBY SILVERSTEIN & PARTNERS
CW: MASON DOUGLASS
CD’S: HANNA WITTMARK & KATE BAYNHAM
ILLUSTRATION: JOHANN VERNIZZI