MINI “WAYMO-WEEN” HALLOWEEN STUNT
For Halloween, MINI dressed up as the scariest thing it could think of, a driverless car, to remind trick-or-treaters that the thrill of being behind the wheel will always be WAY MOre fun than riding in the back of a ghost car.
THE MAKING OF
Agency: Goodby Silverstein & Partners
CD’s: Hanna Wittmark & Kate Baynham
ACD’s: Savannah Bradford & Mason Douglass
Art Director: Toan Mai
Copywriter: Anthony Zuccharo
Executive Producers: Jim King & Oscar Thomas
Print Producer: Jess Shay