As a core member of the JNSQ team, I was one of three creatives responsible for the concept, branding, advertising campaign, and partnerships that were created around the launch of Wonderful’s new wine, JNSQ.
JNSQ Wine is California-born with a French accent, giving it both a timeless elegance and a modern attitude. Our campaign is inspired by today’s young women setting the world on fire on their own terms, with a certain je ne sais quoi that’s hard to describe but undeniably irresistible.
Like the women for whom it was made, JNSQ makes a statement inside the bottle and out. Inspired by the artistry of classic luxury perfume bottles, the goal was to create a unique bottle whose curves would stand out on the shelf, behind the bar, or in the middle of the table.
Vogue // W // Allure
TIMES SQUARE BILLBOARDS
JNSQ debuted alongside the Fall 2019 collection from iconic fashion designers Kate and Laura Mulleavy of Rodarte. The California-born duo brought their runway show to Los Angeles for the first time ever to partner with JNSQ. The event was completely co-branded and showcased all of our visionary artwork announcing JNSQ to the public in an unforgettable way.
We teamed up with Drybar to make JNSQ the first official wine of Drybar for a full year. The partnership launched with two celebratory events featuring top tier influencers in both NYC and LA. Our partnership includes co-branded merchandise, Instagram-ready photo installations, branded artwork, and a custom JNSQ hair style so guests can add a litte je ne sais quoi to their blowouts as they sip on JNSQ.
Link to brand page
Agency: Wonderful Agency
Copywriter: Janna Carney
Co-Art Director: Michelle John
ECD: Amber Justis
CCO: Darren Moran
Photographer: Erik Almas