Savannah Bradford
Art Director
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JNSQ

 JNSQ WINES

My Role:
As a core member of the JNSQ team, I was one of three creatives responsible for the concept, branding, advertising campaign, and partnerships that were created around the launch of Wonderful’s new wine, JNSQ. 

The Campaign:
JNSQ Wine is California-born with a French accent, giving it both a timeless elegance and a modern attitude. Our campaign is inspired by today’s young women setting the world on fire on their own terms, with a certain je ne sais quoi that’s hard to describe but undeniably irresistible.

 
 

THE BOTTLE

Like the women for whom it was made, JNSQ makes a statement inside the bottle and out. Inspired by the artistry of classic luxury perfume bottles, the goal was to create a unique bottle whose curves would stand out on the shelf, behind the bar, or in the middle of the table.

PRINT
Vogue // W // Allure

 
 
 
 
 
 
 
 

TIMES SQUARE BILLBOARDS

 

INSTAGRAM STORIES

 
 
 
 
 

LAUNCH EVENT

JNSQ debuted alongside the Fall 2019 collection from iconic fashion designers Kate and Laura Mulleavy of Rodarte. The California-born duo brought their runway show to Los Angeles for the first time ever to partner with JNSQ. The event was completely co-branded and showcased all of our visionary artwork announcing JNSQ to the public in an unforgettable way.

rodarte-sign.jpg
 

PACKAGING DESIGN
French-Inspired Hatbox

 
 

DRYBAR PARTNERSHIP
We teamed up with Drybar to make JNSQ the first official wine of Drybar for a full year. The partnership launched with two celebratory events featuring top tier influencers in both NYC and LA. Our partnership includes co-branded merchandise, Instagram-ready photo installations, branded artwork, and a custom JNSQ hair style so guests can add a litte je ne sais quoi to their blowouts as they sip on JNSQ.

 

JNSQ INSTAGRAM
Link to brand page

 
 

Agency: Wonderful Agency

Copywriter: Janna Carney
Co-Art Director: Michelle John
ECD: Amber Justis
CCO: Darren Moran
Photographer: Erik Almas