PILLSBURY “BAKES UP BIGGER”
The Doughboy has big news: Pillsbury biscuits, crescents, and cinnamon rolls now bake up bigger.
BROADCAST
Bigger biscuits call for the biggest score known to man (or boy) and even bigger dance moves.
THE BIG DOUGHBOY IN THE BIG APPLE
For the first time ever, people’s dreams of poking the Doughboy’s belly came true, AND they got to taste Pillsbury’s new Bakes Up Bigger biscuits, crescents, and cinnamon rolls.
SOCIAL
PHOTOGRAPHY
We created a unique and ownable graphic look that heroed the Bakes Up Bigger products for use in print, social, POS, web, and more.
Agency: GS&P
Sr. CW: Mason Douglass
CDs: Hanna Wittmark & Kate Baynham
Director: Steve Miller
TV Producer: Pheobe Buckley
Photography: Gentl & Hyers
Photography Producer: Jess Shay