PILLSBURY “DOUGH PLACE LIKE HOME”
ZILLOW PARTNERSHIP & AUGMENTED REALITY EXPERIENCE
We’ve invited the Doughboy into our homes for 60 years. Now, for the first time ever, he’s returning the favor with a custom Zillow listing. Want to book a showing? The listing links to an AR house tour that turns your home into the Doughboy’s and makes the items inside shoppable.
CASE STUDY:
ZILLOW LISTING
Click here to explore the Doughiest home in America on Zillow yourself
AUGMENTED REALITY HOME TOUR:
The Zillow listing linked out to our AR home tour, where visitors could magically transform their own home into the Doughboy’s. From there, visitors walk around in his space, click hotspots to learn facts about the Doughboy’s life, get daily recipes, and shop vintage items in his home like slippers, milk cups, and a Doughboy Cookie Jar (which sold out in 15 minutes).
Agency: GSP
ACD Writer: Mason Douglass
CD’s: Hanna Wittmark & Kate Baynham
CW & AD: Quynh Tran & Toan Mai
Partner AR Design Studio: Current Studios