SNAPPLE 2021 BRAND CAMPAIGN
”Do Yourself A Flavor”
To launch their new branding in 2021, Snapple wanted to focus on the flavor and fun they’re known for, while featuring their new 100% recycled plastic bottles. So, we introduced The Fun Guy and his trusty Fruit Buddies 🍑🍉🍓. They are recycle-happy Snapple lovers who dedicate their lives to helping those suffering from extreme boredom with an invitation to “Do Yourself a Flavor!” 𝔂Ⓤ𝓶
BROADCAST
SOCIAL
OUT OF HOME
WEBSITE REDESIGN
“Before”
Homepage
Product Page
Real Facts Page
“After”
Agency: Deutsch LA
ECD: Doris Chung
CDs: Chris Adams & Ross Cavin
Copywriter: Mason Douglass
Directors: Jonny & Will
Production Company: Blink Ink