Campaign: Get Rid of Your Worry Monster
A health scare comes with stress and constant worrying. That worry can feel like a companion that never leaves your side: like your very own Worry Monster. Until you get Crazy Healthy with POM Wonderful. Then your Worry Monster’s out of a job.
TIMES SQUARE BILLBOARDS
The Worry Monsters made their own motivational posters designed to inspire people to worry about ridiculous things, in hopes that they would get their jobs back.
Agency: Wonderful Agency
Copywriter: Janna Carney